Edie Clarke

EDIE CLARKE PRODUCER, STRATEGIST & COACH Hello Reader, I wanted to share a little bit about what I do and how I collaborate with my clients to help them achieve their goals. At the heart of my work is a passion for strategic content development and digital presence enhancement, particularly for organizations looking to connect with and serve their communities. A great example of this is my work with Warmshowers.org, an inspiring international non-profit organization that connects touring...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing dreams into simple, actionable steps to start your week strong. Building Foundations & Overcoming Initial Hurdles: The Secret is You Ever feel like every video you see online is perfectly polished… and then you open your camera app and freeze? Or you scroll through your feed, convinced there’s just no way you could ever be as confident, or as flawless as everyone else? If this sounds...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays! Your weekly boost to turn video marketing roadblocks into rocket fuel for your business growth! Building Your Video Foundations - Messy, Brave, and Totally Worth It Ever hesitated to press “record” because you were sure your video “wasn’t ready”? If you’ve ever stared at the camera thinking, “What if I mess up? What if it’s not perfect?” let me assure you: you are so not alone. Confession time: Video overwhelm and...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing goals into actionable steps. 🔥 Here's the truth: Video works for your business, even while you sleep. Have you ever heard the saying... "Your video is your hardest working employee that never asks for a day off." Well it's actually true! Videos you create AND share online, especially on YouTube builds visibility, discoverability, and trust, 24/7. ⏰ 📊 Stat: 55% of small businesses now use...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing goals into actionable steps. Before you film your first video, take a moment to clarify why you're doing this. Understanding your “why” gives your videos a clear purpose that resonates with your audience. Action Steps: Complete the sentence: “I want to create videos because…” Identify what your audience is struggling with and how you can help. Draft your channel or series mission...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing goals into actionable steps. When you create videos that speak to your audience's core, it’s not just about marketing—it’s about magnetizing them toward you! The goal? Videos that pull your audience in and keep them coming back for more. Action Steps: Write down 3 traits that make your brand magnetic. Brainstorm 1 short video idea that reflects each trait. Choose 1 to film this week. 🧲...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing goals into actionable steps. It’s time to bust some myths that might be standing in your way when it comes to video marketing. No more excuses like “I need fancy equipment” or “My audience doesn’t care.” Let's get real. Action Steps: Identify 1 myth you believe about video (e.g., “I need fancy gear”). Reframe that belief into an empowering statement. Write it on a sticky note and place...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing goals into actionable steps. When you hear “ROI,” you probably think money. But one of the most overlooked returns in business is visibility – especially the kind you build through video. Here’s why visibility matters: ✅ Credibility – When people can see and hear you, you become more trustworthy.✅ Connection – Video builds emotional resonance in ways text never could.✅ Consistency –...

Hi Reader! Happy Monday! Welcome back to Lights, Camera, Actionable Mondays, where we turn video marketing goals into actionable steps. Are you still wondering why you should add video to your marketing strategy? The truth is, video is more than just a trend—it's the tool that can propel your brand visibility, even if you're just starting. Action Steps: Reflect on how you currently show up online. List 3 reasons you’re hesitant to use video (be honest). Write down 1 outcome you'd love video...