Edie Clarke
I’m Edie Clarke. I spent years in video production, but always behind the camera. When I started my own business in 2013, getting on camera meant hiding my age, my weight, and scarring alopecia under a hairpiece. I built confidence the way I now teach it: faceless videos first, then the corner of the frame, then opening the video, then direct to camera. In 2020 the pandemic made the hairpiece impossible to maintain. I shaved my head and posted the video before anyone could ask questions, the last insecurity, gone on my own terms. I call it the Visibility Ladder. It’s what I teach service entrepreneurs now. Start where the camera feels least terrifying, climb from there, and build a video presence that gets you found and seen by your future clients.
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Your first video is supposed to be messy | November Newsletter
November 2026 November: There's No Un-Do Button Hi Video Kickstarters! Have I ever shared that two little words used to scare the bejesus out of me? Those two words were, GOING LIVE. When Periscope and Facebook Live first came out, live streaming scared the pants off of me. I would jump in for a few minutes and point the camera at my computer screen or a desk rather than my face, because I was too afraid that I would mess up, get tongue-tied, or look like a complete fool in front of an...
READ POSTTwo Talks. One Strategy. | October Newsletter
October 2026 October: 2 talks. 1 strategy. Hi Video Kickstarters! Two SCORE talks landed on my October calendar. Fearless Visibility on the 13th. No Camera? No Problem! on the 21st. Last month I told you I was keeping one hat. Less is more. So I looked at those two bookings and asked myself something honest. Did I just undo the whole point of September? Then I looked at what each talk actually does. Fearless Visibility covers mindset. Heather Jones runs confidence, I run video strategy. No...
READ POSTMy year so far has been a blur.| September Newsletter
September 2026 September: 2026 Has Been A Blur! Hi Video Kickstarters! I went into my annual eye exam expecting a simple prescription update, but I walked out realizing just how blurry the past year had been. When the doctor asked how I'd been doing, my answer felt less like a real-life update and more like a heavy TV drama. The year opened with complications surrounding my late mother's probate in the Virgin Islands, and the sale of her land. My husband had health scares that put us in more...
READ POSTStop trying to write your video. Do this instead.
July 2026 July: Your Voice Hi Video Kickstarters! During a Zoom call, I can explain my work for an hour without thinking twice. Put a blank screen in front of me and I freeze. Every time. For years I thought this was a writing problem. I tried templates. I tried outlines. I tried 30-day challenges that promised to fix it. None of it worked. They didn't work because the issue was never that I couldn't write. It was that I was trying to start with writing. The fix wasn't learning to write...
READ POSTI failed 9th grade English
June 2026 June: Permission Hi Video Kickstarters! My sister was the rebel. I was the obedient one. We grew up in the Virgin Islands, two years apart, at the same elementary school. And then her 5th grade year, she transferred to a new school — one with a teacher who was obsessed with writing. From day one, he assigned every student a composition book. Essays every single day, no exceptions. She'd come home and show my mother the book. And as the weeks and months went by, she got better....
READ POSTWhy I hid for years from the camera | May Newsletter
May 2026 May: When the Camera Became Safe Hi Video Kickstarters! For thirty years, I hid my head. Not metaphorically. Literally. Scarring alopecia had taken patches of my hair, and I became an expert at covering it up. Expensive hairpieces. Careful angles. Strategic wardrobe choices. I knew every trick to stay invisible. And here's the part that still stings a little: I worked in television production. I knew cameras better than most people. I built my career behind them. But the woman who...
READ POSTWhy I hid for years from the camera | May Newsletter
May 2026 May: When the Camera Became Safe Hi Video Kickstarters! For thirty years, I hid my head. Not metaphorically. Literally. Scarring alopecia had taken patches of my hair, and I became an expert at covering it up. Expensive hairpieces. Careful angles. Strategic wardrobe choices. I knew every trick to stay invisible. And here's the part that still stings a little: I worked in television production. I knew cameras better than most people. I built my career behind them. But the woman who...
READ POSTWhat should I even say on video? | April Newsletter
April 2026 April: Content Multiplier Hi Video Kickstarters! If the thought of planning, recording, and editing video makes you want to shut your laptop and reorganize your sock drawer, you’re not alone. Most founders and creators are not stuck because they lack ideas. They get stuck here:What do I say?Do I have to be on camera?How do I make this not take hours? This month, we’re making a shift. You are not the entire video department anymore. You are the director. Your AI tools can handle the...
READ POSTEmbrace the Frame: You don't need a camera to plan your 2026
December 2025 December: Get Clear Image created using Nano Banana Pro We made it to December, Reader. And if you’re anything like the service-based entrepreneurs I work with every day, you’re probably juggling year-end client work. holiday prep. and that little whisper of guilt saying you meant to do more video marketing this year. Go ahead and exhale for a second. You’re not behind. You’re not late. You’re human. One of the biggest myths floating around in our industry is that “video...
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